Most hospitals list monthly e-newsletters as one of the best tools they have in their marketing strategy. Those hospitals without them, want them. Those hospitals with them, would like them to be easier to manage. That's why Scorpion Healthcare created Scorpion HealthLetters.

Email marketing remains one of the most cost-effective methods for reaching the public and marketing your hospital to potential patients. Many companies have misused email marketing - some to the point of abusing it. However, Scorpion Healthcare has a unique system and approach to e-newsletters and email marketing that can assist your hospital with the development of an ethical and effective strategy. When implemented, your hospital can see improved ROI as a result of real opt-in results.

Without a system in place, newsletters are often too time-consuming, costly and frustrating to put together - especially on a monthly basis. However, with Scorpion HealthLetters, you have the following benefits:

• Web-based administration of newsletter system
• Custom e-newsletter design to integrate with website design and branding
• Manage subscriptions online
• Edit content right on the newsletter using your browser
• Send the e-newsletter in HTML or attach as a PDF
• Manage multiple newsletter each with different designs
• Allow subscribers to specify which e-newsletters they wish to receive and which they do not
• Reduce the time and cost for creating and managing e-newsletters
• Increase repeat traffic to your website
• Promote new services, events, classes or press releases