Marketing

Can they find you? Will they remember you?

Many organizations take the famous saying, "If you build it, they will come" and apply it to their website. Unfortunately, that usually doesn't work on the Internet. Getting the most from your website requires that you invest in the proper marketing strategies that drive traffic and create new patients. We will work with you to determine your marketing goals and messages, and then implement a strategy to achieve them.

Our marketing specialists will help you in the following areas:

  • Search engine marketing (SEM)
  • Search engine optimization(SEO)
  • Email marketing campaigns
  • Newsletter design & development
  • Professionally written content

The more encompassing your marketing strategy, the better your results will be in attracting and retaining patients. Our team can help you reach your goals. Below, you will find brief overviews of the services we offer in marketing for your hospital's website. Follow the links for more information on areas of interest, or contact us today to speak with one of our marketing strategists about your hospital's website goals.

Search Engine Optimization (SEO)
Many hospitals are a competing for the precious few spots at the top of search engine results on websites such as Google, Yahoo!, MSN and Ask.com. Knowing how to achieve those top results and obtaining that positioning will help your hospital attract and retain patients through more visitors to your website. It is also important that search engine optimization be handled ethically and properly to protect you from being banned by the major search engines. Contact us today to discover how Scorpion Healthcare can help your hospital in getting your website placed at or near the top of search engines.

Search Engine Marketing (SEM) / Pay-Per-Click Marketing (PPC)
Search Engine Marketing differs from Search Engine Optimization in that Search Engine Marketing provides immediate results for your hospital's website. Search Engine Marketing is recognized as one of the most cost-effective methods for generating traffic to a website. However, without the proper setup and management, Search Engine Marketing can cost your hospital hundreds or thousands of dollars. Our certified experts can help you create and manage an effective Search Engine Marketing strategy that shows real results. If you want to know how Search Engine Marketing can benefit your hospital's professional website design, give us a call.

Newsletter Design & Development with Scorpion Newsletter Manager
Without the right system, creating and managing newsletters and subscriptions is a timely, costly and frustrating process. So much so, that it often prohibits hospitals from undertaking this valuable marketing step. Scorpion Healthcare has created Scorpion HealthLetters to enable hospitals to quickly and easily create and distribute e-newsletters to opt-in subscribers. With Scorpion HealthLetters, your get more bang for your marketing dollar and are no longer prohibited from utilizing this valuable marketing strategy. Contact us today to speak with a hospital strategist who can explain the benefits of the system.

Professional Content Writing
Hospital websites are typically chock-full of content and information. However, creating and optimizing that content can present an overwhelming challenge for anybody in charge of the website. Scorpion Healthcare employs professional content writers who can assist you with the creation of content for your website. Additionally, our content writers are trained in the art of Search Engine Optimization - this ensures your content will help you natural ranking in the major search engines. To speak with a Scorpion Healthcare consultant about how professional content writing can help your hospital's website, give us a call.

For a personalized consultation on the marketing services we offer, please give us a call at (888) 848-0097 or fill out our contact form.